I love minimalism and I love nature. That’s why I decided to bring these two passions together while designing the hero section for an environmental organization’s landing page. Simplicity and functionality are at the core of this project. From the very first glance, I wanted visitors to feel the calmness and harmony of nature while instantly understanding how they can take action to support the organization’s mission.
The hero section features a clean and concise headline, beautifully rendered in the Nunito and Nunito Sans fonts, which perfectly match the minimalist aesthetic. The main tagline, "Together for the Greener Tomorrow," stands out in a soothing green hue that symbolizes life, hope, and the beauty of nature. There is a subtle and blurred image of a forest, carefully designed not to distract from the key message while evoking feelings of connection with the environment.
The layout is simple yet impactful, making it easy for users to navigate and focus on the most important features. A prominent call-to-action buttons are strategically placed to encourage engagement. This straightforward approach ensures visitors can quickly find their way without feeling overwhelmed.
Minimalism isn’t just about aesthetics; it’s also about functionality. By reducing visual clutter, the design helps users concentrate on what truly matters, enhancing their overall experience and encouraging meaningful interactions with the organisation.